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Personal Data Name: Judy Zhou |
International PR companies get global contracts with big clients, but they are high priced and don’t know much about China. Local companies are more flexible, and have better networks. We can produce events that create opportunities for clients. | ||
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| Shanghai Nova PR & Consulting Co.Ltd
We have a team full of innovation and passion, always ready to forge
ahead. Each team member has wealth business experience and professional
skills. We are always ready to provide perfect service. |
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There are too many PR agencies. Competition
is a big challenge.
The barriers to entry are very low in this field, but you have to compete to survive. Every company needs a unique selling point. Clients won’t hire you if they don’t know what you can do. International agencies have very strong strategic planning and many branches in major cities – that’s their set of advantages. Local agencies may have strong relations with governments, or with clients, or with the media. Our company has strong networks and a good track record of creating value-added services to clients.
Gain knowledge of the local market.
You have no choice but to do market research through quantitive and qualitative analysis to gain a deep understanding of the local market. This also works in local PR firms. We have to always keep on learning to know the market.
Consumer trends and tastes change every day.
Shenzhen & Guangzhou are influenced by HK, so they are more likely to accept luxury brands. For example, high end auto brands are more easily found in SZ & GZ than in other cities. More and more 2nd tier cities are becoming wealthy and people there will sometimes travel to 1st tier city to do shopping.
The barriers to entry are very low in this field, but you have to compete to survive. Every company needs a unique selling point. Clients won’t hire you if they don’t know what you can do. International agencies have very strong strategic planning and many branches in major cities – that’s their set of advantages. Local agencies may have strong relations with governments, or with clients, or with the media. Our company has strong networks and a good track record of creating value-added services to clients.
Gain knowledge of the local market.
You have no choice but to do market research through quantitive and qualitative analysis to gain a deep understanding of the local market. This also works in local PR firms. We have to always keep on learning to know the market.
Consumer trends and tastes change every day.
Shenzhen & Guangzhou are influenced by HK, so they are more likely to accept luxury brands. For example, high end auto brands are more easily found in SZ & GZ than in other cities. More and more 2nd tier cities are becoming wealthy and people there will sometimes travel to 1st tier city to do shopping.
Newcomers to China should find a
good local partner.
Then you will have global professional skills and local knowledge of the market. In some cases, local partners are legal requirements. It’s always a good idea for smaller companies and young companies to find partners who have local understanding. Finding a good partner, though, is a case-by-case decision. The best bet is to have a partner introduced through friends and associates. Otherwise, conduct a systematic search. Local knowledge is key. Finding a Chinese partner is the quickest way to understand the market.
Strong relationships with clients are a necessity.
Whether you could run a business well depends on the personality of the leadership. Clients will value people who are honest, reliable, very professional, and regard client's business as their own -- even though they only have an employee relationship. The way you treat your clients should be sincere -- not just company politics.
Then you will have global professional skills and local knowledge of the market. In some cases, local partners are legal requirements. It’s always a good idea for smaller companies and young companies to find partners who have local understanding. Finding a good partner, though, is a case-by-case decision. The best bet is to have a partner introduced through friends and associates. Otherwise, conduct a systematic search. Local knowledge is key. Finding a Chinese partner is the quickest way to understand the market.
Strong relationships with clients are a necessity.
Whether you could run a business well depends on the personality of the leadership. Clients will value people who are honest, reliable, very professional, and regard client's business as their own -- even though they only have an employee relationship. The way you treat your clients should be sincere -- not just company politics.
Don’t ignore the Chinese media when you want
to publicize a message or event.
If you are involved in PR or marketing, you must work to establish relationship with the China media. Western managers rely on pr and advertising to promote their message, but it is also necessary to network with reporters, editors and members of the media.
If you are involved in PR or marketing, you must work to establish relationship with the China media. Western managers rely on pr and advertising to promote their message, but it is also necessary to network with reporters, editors and members of the media.
