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Archive for the 'Marketing' Category

Chinas Fractured Web - 2010

Thursday, June 10th, 2010

China’s recently published white paper (link) on the internet is emblematic of the situation facing China’s overseas management community — the good news is that we know the bad news.

In August and September of 2009 ChinaSolved published a mulit-part series entitled ‘China’s Fractured Web’, which envisioned the development of the Chinese Internet as a distinct, separate and largely self-contained entity. At the time the future of the internet in China was unclear, but that didn’t stop a wide range of pundits and apologists assured the world that the blockage of YouTube, Twitter and Facebook was only temporary and would be restored after the Party Congress - or some other unknown future event or resolution. Not only were international managers faced with the loss of important marketing and research tools — they were also mired in uncertainty and opaque bureaucracy. In our world, lack of information is bad — but disinformation is far worse. Western commentators were constantly being told that ‘we didn’t really understand China’ and thus our judgements, analysis and predictions were without value.

We are reprinting the ‘Fractured Web’ series that began in August 2009 with an eye to the future, as a service to international managers of ALL nationalities who are struggling to build global businesses:

ChinaSolved’s ‘China’s Fractured Web’ links:

Part I : China’s Fractured Web - Opportunities and Challenges (Originally posted August 10, 2009)
http://www.chinasolved.com/blog/2009/08/10/china%E2%80%99s-fractured-web-%E2%80%93-opportunities-and-challenges/

Part II:Web 3.0 has Border Checks
http://www.chinasolved.com/blog/2009/08/12/chinas-fractured-web-part-ii-hey-futurists-screw-you/

Part III:Myths and Realities
http://www.chinasolved.com/blog/2009/08/19/china%E2%80%99s-fractured-web-part-iii-%E2%80%93-myths-and-realities/

Part IV: Advantage China - The Digital Friendship Store
http://www.chinasolved.com/blog/2009/08/24/china%E2%80%99s-fractured-web-part-iv-advantage-china-the-digital-friendship-store//

Part V: Advantage America - The Rebel Empire
http://www.chinasolved.com/blog/2009/09/02/chinas-fractured-web-part-v-advantage-america-%E2%80%93-the-rebel-empire/

Epilog: The New Normal
http://www.chinasolved.com/blog/2009/09/14/chinas-fractured-web-epilog-the-new-normal/

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Monday, January 18th, 2010

Managing in a Post G2 World

Thursday, January 14th, 2010

China’s Fractured Web Epilog - The New Normal

Monday, September 14th, 2009

China’s Fractured Web Part V: Advantage America – the Rebel Empire

Wednesday, September 2nd, 2009

China’s Fractured Web, Part IV: Advantage China - The Digital Friendship Store

Monday, August 24th, 2009

China’s Fractured Web Part III – Myths and Realities

Wednesday, August 19th, 2009

Chinas Fractured Web Part II: Web 3.0 Has Border Checks

Wednesday, August 12th, 2009