Hire From the Deep-End of the China Talent Pool
Wednesday, May 30th, 2007Success in China will be earned by those companies (and managers) who can effectively hire, train and develop from the vast pool of young and inexperienced graduates (and dare I say it – even those young Chinese that never attended universities) that are ambitious, eager to work and hungry for opportunity.
I have been saying this for a while, but I reconfirmed my belief in hiring from among the “uncarved wood” of the China job market yesterday when I was buying electronics in Shanghai’s Metro City Shopping Center. That’s where I’ve learned most of what I know about Chinese business and management, because it’s the ideal laboratory. Hundreds of shops selling similar – but not identical items – all packed in right next to one another. At first it seemed like an undifferentiated mass of cells in a giant hive – each operating exactly the same way. But after a while, patterns start to emerge – and you can see three archetypical approaches to Chinese business and sales.
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Say anything. One-off salesmen and hucksters still abound, and they would say anything to separate me from my cash. I couldn’t get out fast enough.
Say nothing. Ignore the customer and do anything rather than engage. These were usually people who weren’t being compensated for success, or didn’t have the training (or mental firepower) to explain their own products.
Listen first. Then say the right thing, add value, give good service, and make the sale.
That’s how I met Miss Lin. She was a tiny, polite little ball of energy who knew more about sales and customer service than the 20 hucksters and drones that I had met earlier that morning. She spoke absolutely no English, so we had to transact all of our business in my Chinese – which is rough on a good day. But Miss Lin managed to answer every single one of my questions, found me a quality product within my price range and bargained hard for a reasonable price. Vital Stats: Miss Lin is 21 years old, and comes from Henan Province. She’s been in Shanghai for 2 years, and likes living here because of the opportunities. She did not attend college. She speaks no English. She is paid a small salary with a commission on each sale. Miss Lin is honest, involved, ambitious and friendly.
Managers that can figure out how to find, hire and develop the MILLIONS of Miss Lin’s in China are the ones that will build successful companies and powerful brands.
Break the 30-30 Cycle
Ex-pat run companies and MNC’s tend to repeat the same HR mistakes over and over in an institutionalized cycle of frustration. They keep hiring from the familiar mold of white-collar wannabes – bilingual grads of top schools with 3 – 7 years of international or MNC experience. These people have the best resumes in China, which isn’t surprising since they spend all of their time working on them. I call them the 30-30s – thirty-something years old, earning 30 thousand rmb or more every month – who will start looking for new job after 30 weeks in your company.
Go West, Young Manager. And North.
Look outside of the big cities. Don’t hire people who look and act exactly like the ones who just quit. Look at the rough-around-the-edges candidate from places like Dongbei, Henan, Hunan and Szechuan. These are the people who want to work, hunger for opportunities and are brought up in environments where loyalty and honesty aren’t punch-lines.
If you don’t plan for success, you plan for failure
Oh my God, I’ve become my father. That’s exactly the kind of thing he would say. But when it comes to China HR, you really do need a plan. You have to turn your company into a training & development machine. Start with a manpower plan and a hiring strategy. Next you’ll need an orientation plan that introduces them to your corporate culture and mission. THEN comes skills & job training. (You can’t START with skills training and then try to slap a corporate culture on top.) Finally, have a plan for coaching, development, delegation and promotion. It all has to be systematic, consistent and tested. Oh – and having a manpower and HR plan “in your head” is about as valuable as having a best-selling novel or hit song “in your head”. Worthless.
Indoctrination and Propaganda
Bleak Orwellian nightmare – or an effective team-building strategy? Well, I think its time we all became a little more broad-minded about thought control. It works here, and you have to start making it work for you. Ok, so we’ll call it something nicer – like Corporate Culture or Team Spirit. But it has to be intentional, planned and pervasive. If you give your Chinese team something to believe in, then they’ll be receptive. But if you are cynical, opportunistic and detached, then they will be as well. Teams don’t usually just emerge by themselves – they have to be planned and developed. This is what leadership in China is all about.

